In my daughter’s world, they do…
stories on princesses, knights and dragons are an inevitable part of the
bedtime routine. Needless to say that I value the art of storytelling.
But also in my professional life, story
telling plays an important role.
Stories predate writing and are
meant to engage people. Good stories surprise us and are compelling. They stick
to our mind and help us to remember concepts and ideas far better than numbers
and PowerPoint slides ever could. Great stories build relationships and make
people care. And at the end of the day, that is what makes the difference.
Consequently, story telling is an
invaluable asset in the process of attracting talent. It is obvious that
candidates need to tell an appealing story on who they are but, more
importantly, companies need to tell a compelling story to convince the right
candidate.
The story that you share will
determine to a large extent whether there is a fit between his or her
aspirations and the journey you want to take them on.
Therefor, your story needs to
represent the business, the ideas, the challenges and objectives you have for
the future. It should contain samples of the company culture and have a strong
human aspect to it. But most importantly, it should be authentic and be an
actual reflection of the organization.
It should make the right candidate
step out of the office with the drive to take up the challenge and the desire
to join your company. It should feel like your company is their knight in
shining armor.
There is nothing worse than telling
a great story while hiding a totally different reality. It will mean that
candidates who decided to accept a job offer based on the information that they
have received during the process will start on their first day in another
world. No happy ending can come of it
and frustration from both sides will be the only result.
There are some more pitfalls that
could prevent you from attracting the right candidate but those will be for the
next blog. In the meantime, feel free to share with me your story and we can
figure out whether it will make you rule the world.
All that remains for today is
wishing you a wonderful 2015 and may every day be one step closer to realizing
your dreams.
I look forward to hearing from you,
Isabel
Through a personalized and
tailor-made approach, Ingenium Executive Search aspires to assist you in
attracting the right talent that matches the DNA of your company
Follow me on Twitter
@IngeniumSearch
