Tuesday, January 20, 2015

Ooops...the story does not stick...

As I was flying to Zurich last week, I was in good company. A best-selling author of cooking books and an advocate for a healthy life style, was sitting 2 rows in front of me. Needless to say that I was very curious to check whether she was as healthy looking as her approach promises.

I was disappointed to see that her appearance, without the make up, was not as glowing as I would have expected….I even secretly thought that I looked more radiant J.

It only goes to show that stories are subject to reality-checks. Which brings me to my last blog and my promise to talk in a sequel about pitfalls.

For every good story, there is a least one that does not stick. Most of the time it does not have anything to do with the content of what you are telling but with the way the story is being told.

The one thing you should always keep in mind is the objective of the story that you tell…in this case, you want to attract the right type of candidate… a candidate who will fit in your team and who will thrive within the organization.
This does not automatically mean that you should tell the same story over and over again. Always using the same strategy will make you lose diversity among employees.
Depending on the role people will have or the type of personality you are looking for, you can differentiate or stress other aspects of your story while keeping the overall framework the same.

As the world is becoming smaller, the importance of having a story that is spread throughout the organization becomes more important. The really good candidates (and those are the ones you want to attract) actively search for information on potential employers through on-line media or through talking to (former-) employees. Therefore it is imperative that stories are aligned. This does not only mean that everyone should tell the same story, preferably spiced up with their own personal experiences but also the website and all social media should breathe the look and feel of that story. Even the reception and the atmosphere during the interviews should convey the same message. Images and feelings have a stronger attraction than words.

To prevent these pitfalls there is an easy solution: build a genuine story, one that reflects reality. A story that all employees can relate to and that shows the company as it stands today. It does not have to be an idyllic picture but a personal story that reflects your drives, your challenges and your enthusiasm for the organization that you work for.

Let me know your story, and I’ll tell you whether it sticks!
I look forward to hearing from you,

Through a personalized and tailor-made approach, Ingenium Executive Search aspires to assist you in attracting the right talent that matches the DNA of your company

Check out our website http://www.ingenium-search.be
Follow me on Twitter @IngeniumSearch